Change is our opportunity

At the core of Nova SBE’s brand lies meaningful communication—a reflection of the school’s philosophy to inspire, challenge, and engage. The rebranding captures the essence of this ethos, creating a brand identity that not only informs but also sparks dialogue and emotional connection. It is a brand that speaks with clarity and purpose, embracing conversations that are direct, impactful, and heartfelt.

We wanted to incorporate museum visual codes into the new brand to bring a sense of timelessness, sophistication, and cultural depth. Much like a museum curates collections that provoke thought and evoke emotion, Nova SBE’s rebranding seeks to blend art and knowledge, framing education as a curated experience. This approach invites individuals to explore and interact with the brand in a way that feels both personal and universally significant.

The use of illustration throughout the rebranding serves as a powerful metaphor—one that mirrors the pursuit of answers and understanding. In this creative language, nothing is left entirely defined, leaving room for interpretation, curiosity, and growth. It’s a visual representation of Nova SBE’s belief that education is a journey of exploration, where ideas evolve, and horizons are ever-expanding.

A Clear Horizon is not just a tagline; it reflects the school’s unique setting on the Carcavelos beachfront. It is the embodiment of a school that draws inspiration from its surroundings, encouraging students, faculty, and the broader community to look beyond the obvious, challenge the status quo, and create meaningful impact. The horizon, both literal and metaphorical, represents Nova SBE’s vision to push boundaries and inspire a future that is as expansive as the ocean before it.