The challenge of this project was to create a visual identity for internal communications.
We developed an animated character named Floene, inspired by the circular form of the Floene brand identity. This character will welcome new trainees and future employees to the company.
Floene Group is the largest gas distribution operator in Portugal, managing and directly participating in 9 Regional Gas Distribution Operators across 106 municipalities, from the north to the south of the country. The group is responsible for managing the medium- and low-pressure gas distribution network as part of a public service model.
Design and Creative Direction: Luis Mileu Studio + GetBrandactivation
Copywriting: Pedro Dias
Motion Graphics: Fabio Dias
Prodution: Rui Paz