The brand resulted from an in-depth study of the history, culture, and tangible and intangible heritage, combining public and private initiatives. It represents a modern Beja, which, confident in its past, now seeks to open, from the height of its Tower, its seven doors looking toward the future. The past is symbolized by the concept of the city’s tower/gate, and the future by an open system. Everything is from Beja, and everything fits in Beja.