The Challenge
The journey begins with the 50-year legacy of Quilaban, the previous company name, which marks the start of this transformation. Quilaban initially focused on the diagnostic field through the commercialization of equipment and reagents for clinical analysis. Over time, it has diversified into a range of complementary and health-oriented businesses. After finalizing the brand naming, Quilaban, a client of Wonder Why, invited me to collaborate on the brand design.
I had the pleasure of working with the two partners of Wonder Why before we each launched our own businesses. Collaborating with them on conceptually and strategically designed brands is always a rewarding experience.
Science and Humanism “Hand in Hand”
The new visual and verbal identity, crafted by the creative agency Wonder\Why and designed by Luis Mileu, embraces a modern aesthetic inspired by the intersection of science and humanism. This approach reflects the precision and inclusiveness central to the group’s operations.
The design begins with the square, a geometric figure that shapes each letter in the name. The letters are presented in a neutral colour palette (black and white), creating a striking
Filipa Robalo
Ricardo Miranda
Afonso Arraiano
Miguel Melo
Motion Graphics:
Fatelaz